Lightweight.
Not built on native window-system windows.
Much bigger set of built-in controls.
Trees, image buttons, tabbed panes, sliders,
toolbars, color choosers, tables, text areas to display HTML or RTF,
etc.
Much more customizable.
Can change border, text alignment, or add image to almost any
control. Can customize how minor features are drawn. Can
separate internal representation from visual appearance.
"Pluggable" look and feel.
Can change look and feel at runtime, or design own look and feel.
Many miscellaneous new features.
Double-buffering built in, tool tips, dockable tool bars,
keyboard accelerators, custom cursors, etc.